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More games. More money, naturally. Bread and circuses for everyone to enjoy. A lighter touch when it comes to regulating relatively minor issues such as sporting integrity. And a model that clears the way for power to be increasingly concentrated in the hands of a few nation states, oligarchs and “benevolent” dictators, none of whom have any interest in protecting old-fashioned values such as fair play and the unpredictability of sport.
The two guys elected to rule over world and European football have had quite a couple of days, haven’t they? Between them, Fifa president Gianni Infantino and Uefa counterpart Aleksander Ceferin represent a clear warning of what can happen when people stop paying attention to the small print surrounding any nominally free and fair