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Everyone in football knows the old saying about only being as good as your last game. Everyone, it seems, except David Moyes.
West Ham United are 17th and only out of the relegation zone on goal difference having spent £165 million in the summer, yet Moyes keeps harking back to past seasons. He references sixth, he references seventh, he references the semi-final of the Europa League. He references the improvements West Ham made under his stewardship, as if these are unfolding in the present. Yet the game isn’t like that. It’s not where you’re from, it’s where you’re at. And there’s very little that can happen to West Ham this season that doesn’t make this campaign a crashing disappointment, after such high expectations.